Social media will not make your phone ring tomorrow. What it does is keep your name in front of people for months, so when they finally need a mover, they think of you, and when they check you out, they see proof.
The good news: you already have the best content there is. Every move is a story with a before and an after. You just need a simple plan and a way to post consistently.
Why should a moving company post on social media at all?
- Trust: customers see your real crew and trucks before letting them in their home.
- Reminders: people who follow you remember you when they or a friend move.
- Proof for referrals: when someone recommends you, the friend checks your page first.
- Fresh signals: posting on your Google Business Profile shows you are active.
What should movers post?
These formats work well for moving companies because they are real, quick to make and easy to understand.
1. Moving day timelapses
A few photos or clips from start to finish, turned into a short video. Shows speed and care.
2. Before and after
A full room and an empty one, a loaded truck, a finished setup in the new home.
3. Crew spotlights
Introduce the people who show up. Names, how long they have been with you, what they are best at.
4. Packing and moving tips
How to pack a TV, what to do the night before, how to measure doorways. People save and share these.
5. Reviews
Turn your best Google reviews into simple posts. Customers trust other customers.
6. Open dates
A gap next Tuesday? Post it. Last-minute movers are looking for exactly that.
A simple weekly posting plan
- Monday: a job video from last week.
- Tuesday: a packing or moving tip.
- Wednesday: a before-and-after.
- Thursday: a review post.
- Friday: open dates for the coming week.
- Saturday: a moving day timelapse.
- Sunday: a crew spotlight.
Rule of thumb
Real beats perfect. A slightly shaky clip of your actual crew beats a polished stock photo every time.
How do you post jobs without upsetting customers?
- Add photo consent to your booking terms.
- Keep faces, house numbers and personal items out of shots unless the customer agrees.
- Let customers mark their job as do-not-post.
- Show the work, not the household: wrapped furniture, loaded trucks, empty rooms.
How do you keep posting through busy season?
Busy season is exactly when posting stops, and exactly when people are looking. The fix is a system where your crew only sends photos and everything else happens without them.
With LeadKeet, crews text a few photos after each job. We turn them into videos and posts, write the captions and post every day to Facebook, Instagram and Google. See social media and job videos.